For too long hypnosis has had a bad or 'difficult' press. If a person doesn't understand something they have 3 options open to them.
1) They might be sceptical and therefore save the trouble of looking further and possibly benefiting.
2) They may conclude it is dangerous and to be avoided at all costs.
3) They may spend time discovering the truth behind the hype.
If you don't know much about a topic it's easy to be suspicious. Some people assume hypnosis is akin to a carnival side show, others consider it mystic mumbo jumbo or 'mind control.' For those who look beyond the hype the truth is far more illuminating.